How are pages ranked?

20% – page relevance (on page factors)
80% – link popularity (off page factors)

1. On-page optimization

From the word itself on page, it is anything that can have an effect on the page itself.

• Title tags
The TITLE tags, an important on-page element. It is the first tag that can be found in the heading section of the page. If you want your keywords to be indexed, make sure to place them in your title tag. Title tag is your main topic.

• Meta Descriptions
A site META description contains a brief description of your site. Notice when you’re searching Google and you type in the keyword you’re looking for, you read the description under the Main link. So if people are interested about your good description, most likely they will click your link right away.

• Body Content
Your BODY should be relevant. The title and the body should go with the same topic. You don’t want to confuse the spider, right? Do not sacrifice the quality of your post for SEO. Your first priority is the visitors.

• Images (alt tags)
ALT tag is used to describe your images. Search engines read text not images so try to put some effort to write a relevant keyword to describe your photo. If there’s an error displaying the image alt text is used to replace the specific image.

• Header Tags
Header 1 is used for title tags, so search engines gives importance to < H1 > tags. Header 2 and header 3 are used for post titles.

You can edit the style with a style tag.

<style>
h1{
margin-top: 0;
margin-bottom: 0;
font-size: 12px;
}
</style>

• Internal Linking
Internal linking structure is very important for search engines as well as for your readers to give them a better navigation.

Power of links

• Quantity

The more links pointing to your site the more points you get.

• Quality

From relevant/ related site
Authority
Relevant anchor text

2. Off-page optimization

Off-page optimization is the “backlinks” to your page. Search engines also optimizes off-page factors not only on-page factors.

• Submissions
Articles
Creating new articles helps your site to be indexed or located by search engines and also to link it back to your site.

Web directories
Web directories organize web sites by subject. Categorize subject helps individuals to navigate easily and to find you as well.

• Interaction
Forum
A lot of individuals hang-out to forums, by endorsing your site, you can have lots of backlinks.

Social bookmarking
Submitting your URL to social bookmark, helps other people to track you or find you.

Link exchange
Exchanging links helps pretty well.

The Google PageRank algorithm works by getting links from high ranking websites so it’s better to get links from many different relevant sources.